This interview isnt going to print. Its going to the Web. How do you feel about that?
Mike: I think online magazines like yours are great. I'll buy Rolling Stone, and it's already out of date, but you go to the website, and you'll actually get news by the day! And I really think things could go that way. I dont even need to buy it anymore, because I can look at it on the Web. I like to go out and by magazines, but if I don't have time, I'll check it out on the Web.
Joe: The great thing about the Web is that its a totally level playing field for anyone. I can put up Kennel District stuff, and somebody will go to the Tea Party website and might say "That's crap." Then they go to Kennel District just as easily, and say "Oh yeah, thats great."
Mike: Or they may hate Kennel District and love Tea Party. But thats right, the playing field is totally level. Obviously money is a factor, between large corporations, small corporations, but I've seen major labels whose sites are crap. I've seen smaller sites that are so much better.
Joe: Its a great way to get your music out to people. Out of all the industries Ive seen on the Web, I think that the music industry is the one industry that can take the most advantage of it. Especially from an independent point of view, its the one tool that can really help a band, I think, because as I said, it levels everything out.
Mike: Actually, we played with a band once called Don Knotts Overdrive. Well, last night I found their website. They're from LA, and now I have a way to contact them, click a button and send them a note.
Joe: In this business, its all about networking and contacts. For smaller labels its all about distribution and getting your stuff out there. I got an e-mail today from a guy in Russia who has his own label, and he's looking to get his stuff over here. "Come and see my website. If you like it, you can pick up some of my stuff, I'll pick up some of your stuff over here and there you go." Suddenly you're an international corporation and you didn't have to do anything!